Migration link care
Site moves are where profiles quietly bleed out. We map the old link targets, watch the redirects and chase the publishers whose links broke in the process.
Link building has a reputation problem, and mostly it earns it. The industry rewards speed, and speed rewards shortcuts. We took the opposite position: a slower pipeline, a smaller monthly ceiling, and a review step that occasionally kills a placement we have already paid for. It costs us margin and it keeps the results defensible.
Where we focus
Content support
If the page you want to build links to is not worth linking to yet, we will say so, and we can help fix it. Building links to a thin page is money spent teaching people the page is thin.
Competitor gap analysis
We pull the profiles of the sites beating you, strip out the noise, and show you the publishers that link to several of them and not to you. That list is usually the fastest route forward.
Anchor text planning
Before anything is placed we map what your profile already looks like and where it is lopsided. The plan then fills the gaps rather than piling more of the same anchors on top.
Multilingual placements
Publishers in Polish, Ukrainian, German and Spanish, approached in their own language by people who speak it. Translated outreach reads as translated outreach and gets ignored.
How results are documented
Nothing in the report is a score we invented. Where we quote a third-party metric we name the tool and the date it was pulled, because those numbers move and a figure without a date is decoration.
If a placement did not happen, the report says which one and why. Campaigns that only ever report successes are hiding the interesting part.
You get a spreadsheet and a short written summary. The spreadsheet is the record; the summary is there so that whoever forwards it to a finance director does not have to interpret it themselves.
Alongside new placements, each report lists everything we re-checked from previous cycles and its current state. Links that disappeared appear in the report as clearly as links that went live.
Markets we cover
The publisher list is deliberately narrow and grows slowly. Every addition is read, checked and usually trialled on our own projects before a client sees it.
Languages we run outreach in
- Romanian
- Dutch
- Italian
- French
- Polish
- Czech
How we work
- Read the site firstBefore any outreach we go through the pages you want to rank, the profile you already have, and the competitors you keep losing to. Sometimes this ends with us recommending you spend the budget on the pages instead.
- Review and adjustEvery cycle we look at what moved and what did not, and we change the shortlist accordingly. A plan that never changes is a plan nobody is reading.
- Agree the shortlistYou see every publisher before we approach them, with the reasoning attached. Anything you are not comfortable with comes off the list and nothing is placed on a site you have not seen.
- Place in contextYour link goes where a reader would reasonably follow it, surrounded by text that makes the reference make sense. Position inside the article is negotiated, not left to chance.
- Write to their standardThe draft has to survive their editor, not ours. If it needs three rounds it gets three rounds — a piece that reads like filler undermines the link sitting inside it.
- Verify after publicationWe check the live page for the link, the attribute, the status code and whether the page is reachable at all. Anything that fails goes back to the publisher before it reaches your report.
Ways to work together
Audit
- Full profile read
- Competitor gap list
- Anchor distribution map
- Written recommendations
- No placement commitment
Starter
- Small monthly placement count
- Publisher shortlist approval
- Contextual body links
- Full evidence report
- Scheduled re-checks
Scale
- Capped by our capacity, not your budget
- Dedicated publisher relationships
- Digital PR campaigns included
- White-label reporting
- Direct line to the person doing the work
Questions we get asked
How long before anything shows up in Ahrefs or Semrush?
Placement and indexation are different problems. A link can be live and correct for weeks before a crawler gets to that page, particularly on smaller publishers. We report the live URL on the day it publishes so you are never waiting on a tool to tell you the work happened.
Who writes the content?
We do, to the publisher's brief. If you would rather supply drafts, we will edit them to the publisher's standard before submission.
What happens if a link is removed?
We find out on the next scheduled check, tell you, and go back to the publisher. If it cannot be restored we replace it or credit it. This is written into how we work rather than offered case by case.
Do you guarantee rankings?
No, and you should be wary of anyone who does. We can guarantee where a link is placed, that it is live, and that we will keep checking it. What a search engine does with that is outside anybody's control.
Are the links dofollow?
By default yes, and the report states the attribute for every placement. A natural profile contains a mix, so we do not treat a nofollow from a strong publisher as a failure.
Can you fix a profile somebody else built badly?
Often, yes. It usually starts with an audit and an unhappy conversation, and the first phase is subtraction rather than addition.
Where are you based?
The team is distributed across Europe, which is mostly why the outreach in Polish, Ukrainian, German and Spanish is done by people who actually speak those languages.
Recommended
We keep a separate project going where the working notes and the longer write-ups live. It is less polished and rather more detailed:
Getting started
There is no sales sequence at the end of this. You write, we reply, and if it is not a fit we will usually be able to point you somewhere better.